What is the process of gaining visibility in online searches through content creation known as?

The process of gaining visibility in online searches through content creation is known as Search Engine Optimization (SEO). SEO involves optimizing content for search engines so that it ranks higher in search results, making it more likely for users to discover the content organically. This approach leverages various techniques, including keyword research, on-page optimization, and creating high-quality, relevant content that meets the needs of users.

When businesses create valuable and informative content that answers the questions or addresses the problems of their audience, they improve their chances of ranking well in search engine results pages (SERPs). This organic visibility helps drive traffic to websites without the need to pay for placements, differentiating it from other forms of digital marketing, such as pay-per-click advertising, which relies on paid placements.

In contrast, options like pay-per-click advertising focus on paid promotional efforts, email marketing centers around direct communication with audiences via email, and influencer marketing involves partnering with influential figures to reach a wider audience. While all these strategies can complement SEO, they do not revolve around the specific process of optimizing content to enhance organic search visibility.