What is the primary function of Facebook Business Manager?

The primary function of Facebook Business Manager is to serve as a comprehensive platform for sharing and controlling access to various business assets. This tool allows companies to manage their Facebook Pages, ad accounts, and other related assets in a centralized location, enhancing security and offering granular control over who has access to these elements. Businesses can assign roles to team members, ensuring that each individual has the appropriate level of access to manage specific parts of their Facebook presence.

By using Business Manager, organizations can effectively collaborate with multiple users, manage permissions, and maintain oversight of their digital marketing efforts on Facebook without compromising sensitive information or creating complications in communication. This centralized approach is essential for businesses of all sizes, allowing them to streamline their operations and maintain better organization in their marketing activities.