What is the first step you take after defining the requirements of a new email campaign?

After defining the requirements of a new email campaign, the first critical step to take is to identify the target audience. Understanding who the email is intended for is essential because it informs all subsequent steps in the campaign creation process, from writing the email copy to designing the layout and determining the best time to send the message.

Knowing your target audience allows you to tailor the content more specifically to their preferences, behaviors, and needs, making your email more relevant and likely to achieve its goals, whether that's engaging customers, driving conversions, or providing valuable information. By establishing the target audience first, you set a foundation that guides the tone, style, and messaging of the email copy.