What is the first step in the 3i principles of digital marketing?

The first step in the 3i principles of digital marketing is to "Initiate." This step is crucial as it represents the beginning of the digital marketing process where businesses define their goals and establish a clear understanding of their target audience. Initiating involves researching the market, identifying customer needs, and setting objectives that align with the broader business strategy.

By focusing on initiation, organizations lay a strong foundation for the subsequent phases of innovation and integration. Without properly initiating the process, the following steps may lack direction and coherence, resulting in ineffective marketing strategies. Therefore, this step is essential for ensuring that all digital marketing efforts are purposeful and geared towards meeting the defined goals and audience expectations.