What is one of the main benefits of conducting thorough keyword research?

Conducting thorough keyword research primarily helps in identifying and selecting keywords that align with user intent while considering their search volume, competition, and relevance. One of the main benefits is to identify keywords that have sufficient search volume but are also attainable based on the competition level. This approach allows marketers to focus on terms that can drive meaningful traffic to their content.

By targeting keywords with substantial search volumes, marketers can ensure they are investing resources in terms that have the potential to bring in organic search traffic. This strategy helps to refine content creation and search engine optimization efforts, enabling businesses to attract visitors who are more likely to engage with their products or services.

Omitting keywords with low search volumes would not be a strategic choice; even low-volume keywords can sometimes lead to high conversion if they match specific user needs. Thus, the focus should be on choosing keywords that strike a balance between search volume and competition, ensuring that keyword selection supports overall marketing goals effectively.