What is one of the primary goals of conducting a performance review in digital marketing?

One of the primary goals of conducting a performance review in digital marketing is to assess whether the team is adhering to the strategy. This evaluation is crucial because it allows businesses to determine if their marketing efforts are aligned with the overall objectives and strategies put forth at the beginning of a campaign or fiscal period. By analyzing performance metrics relative to the established strategy, teams can identify areas of success as well as areas needing improvement.

When teams assess adherence to strategy, they can ensure that their digital marketing initiatives are not only executed effectively but also remain focused on achieving specific goals, such as increasing brand awareness, generating leads, or driving sales. This alignment is essential for optimizing resources and achieving desired outcomes.

The other options provided, while related to different aspects of digital marketing, do not directly address the fundamental purpose of a performance review. For instance, examining social media trends, creating a detailed marketing budget, or expanding digital channels are important tasks but are often outcomes or activities that follow after assessing the effectiveness and adherence to the broader marketing strategy.