What is one key value of display and video advertising?

Display and video advertising is primarily valued for its ability to maximize ad exposure to a broader audience across multiple platforms. This is a key advantage because advertisers can reach potential customers wherever they are online, whether on social media, websites, or video platforms. By utilizing a vast array of digital spaces, these advertising formats help brands engage a diverse audience, increase brand awareness, and drive traffic to their products or services.

Moreover, the allure of display and video advertising lies in its versatility and reach. Advertisers can deploy rich media creatively to attract attention and communicate messages effectively, utilizing various formats such as banners, interstitials, and video ads. This expansive reach is essential for campaigns aiming for high visibility and widespread recognition, making it a strategic choice in a comprehensive digital marketing strategy.