What is evergreen content primarily characterized by?

Evergreen content is primarily characterized by its ability to remain relevant and valuable over a long period. This type of content consistently attracts traffic and generates leads, regardless of current trends or news cycles. Unlike timely content that may only be interesting for a short duration, evergreen content addresses topics that are perpetually beneficial to the audience, providing continuous engagement.

This lasting relevance can stem from various subjects, such as how-to guides, tutorials, or fundamental concepts within an industry. Because evergreen content maintains its appeal over time, it can effectively contribute to a website's long-term SEO strategy, ultimately leading to sustained growth in both traffic and conversions. It’s this characteristic that makes option B the correct choice; it encapsulates the main essence of what evergreen content is designed to achieve in a digital marketing context.