What is a necessary step to set up a Snapchat page for your business?

To set up a Snapchat page for your business, downloading the Snap App on your mobile phone is essential. Snapchat is primarily a mobile platform, and the app provides the necessary tools for account creation and management directly from a device that allows for the use of features unique to the platform, such as camera functionality for snaps, Stories, and various interactive features.

Using the app enhances the user experience by allowing businesses to create and customize their presence effectively while enabling features like geo-filters and ad campaigns that are integral for engaging with the Snapchat audience. While signing up on the website is possible, it is not the primary method for full account functionality, as many features are only accessible through the mobile app.