What is a milestone in the context of social media?

In the context of social media, a milestone refers to a significant event or achievement that is highlighted on a page's timeline. This can include key moments such as reaching a specific number of followers, launching a new product, or celebrating a company's anniversary. These milestones serve to engage the audience by showcasing progress and important developments in a way that resonates with followers. They help build a narrative around the brand and encourage user interaction, making them a valuable part of social media strategy.

The other options refer to different functions within social media. Direct messaging is a communication feature, analytic tools are essential for measuring audience engagement and performance metrics, and promotional strategies are aimed at driving specific marketing goals. However, none of these encompass the celebratory and community-oriented aspect of milestones.