What is a key element for improving discoverability on social media?

Using trending hashtags is a key element for improving discoverability on social media because they help content reach a wider audience beyond just existing followers. Trending hashtags are popular at a given moment and connect the post to conversations that others are participating in. When users search for or click on these hashtags, they can discover content from users they don’t already follow, thereby increasing visibility and engagement.

Incorporating trending hashtags allows a brand or individual to participate in larger conversations, potentially going viral if the content resonates well. This strategic use of hashtags can lead to greater interaction, shares, and overall reach, as people are naturally inclined to explore content associated with topics that are currently popular.