What is a key benefit of using long-tail keywords in digital marketing?

Using long-tail keywords in digital marketing primarily benefits campaigns through their ability to rank more easily in search engines. Long-tail keywords are phrases that are generally longer and more specific than standard keywords, which tend to be more broadly searched. Because of their specificity, there is often less competition for these terms compared to shorter, more general keywords. As a result, websites that target long-tail keywords can find it easier to achieve higher rankings in search engine results pages, which can lead to increased visibility and organic traffic.

In addition, users searching with long-tail keywords are typically further along in the buying process, implying they have a clearer intent. This means that traffic generated from long-tail keyword searches often results in higher conversion rates. Targeting these keywords allows marketers to effectively reach niche audiences that are searching for specific solutions, enhancing both engagement and purchase likelihood.

In contrast, the other options do not accurately represent the benefits of long-tail keywords. They do not inherently lead to higher advertising costs nor are they primarily focused on broad brand awareness, as they are more about capturing specific search intents. Additionally, long-tail keywords do not contribute to generating traffic to generic sites, but rather they drive targeted traffic that aligns well with user intent.