What is a follower or fan on social media?

A follower or fan on social media refers to a user who subscribes to view another user's posts. This subscription enables the follower to see updates, posts, and activities from the account they are following in their feed. This relationship is often reciprocal, where the user can engage with the content through likes, comments, and shares, thereby enhancing interaction and community building on the platform.

The essence of social media is to connect users, and followers play a crucial role in this dynamic by showing interest in the content being shared. They can either be individuals or brands, and their engagement can significantly impact the reach and effectiveness of a social media strategy.

The other options do not accurately define what a follower or fan is. While someone who creates content can have followers, it doesn’t define the follower relationship itself. A brand collaboration partner refers to a different type of relationship based on business agreements rather than the fundamental nature of following. An inactive account does not contribute to the ecosystem of engagement that follows maintain, as it does not participate in subscribing to content or interacting with posts.