What is a best practice for tweeting?

Using link shorteners in tweets is a best practice because they help conserve the limited character space available in a tweet. With the character limit of 280, long URLs can take up a significant portion of that space, making it difficult to incorporate additional content, such as hashtags or mentions. By utilizing a link shortener, such as Bitly or TinyURL, a user can significantly reduce the length of a URL, thereby freeing up more characters for engaging text. This not only facilitates clearer communication but also encourages higher engagement rates, as tweets with concise content and links are often more appealing and shareable. Shortened links can also be tracked for performance, providing valuable data on how well the content is resonating with the audience. Overall, employing link shorteners aligns with effective Twitter usage strategies, enhancing both usability and analytical capabilities.