What insights can you gain from Snapchat Analytics?

The correct answer is insights related to audience demographics and engagement rates. Snapchat Analytics provides marketers with valuable information about who is engaging with their content and how they are interacting with it.

Understanding audience demographics allows marketers to tailor their messaging to specific segments, ensuring that the content resonates with the right people. Engagement rates indicate how well the content is performing and whether users are interacting positively with it, which is critical for assessing the effectiveness of campaigns on this platform.

While data regarding cost per swipe and number of impressions is important for measuring ad performance, it may not provide the comprehensive understanding of audience behavior that analytics can offer. Similarly, knowing the number of daily users and geographic reach is certainly useful but does not focus as much on the nuances of audience interaction and engagement. Video completion rates and ad resonance scores pertain to specific aspects of video advertising effectiveness but do not encompass the broader insights available through demographic and engagement data.