What feature in Google Analytics allows you to add notes to identify actions that have influenced performance?

Annotations in Google Analytics provide a valuable feature that allows users to add notes directly onto the timeline of their reports. This can be particularly useful for identifying specific actions, events, or changes that may have impacted website performance or traffic. For example, if a marketing campaign was launched or a website redesign was completed, users can create annotations to document these occurrences. When reviewing data later, these annotations serve as contextual markers, helping to correlate performance changes with the actions noted.

This functionality enhances the analysis process by making it easier to understand fluctuations in metrics over time, facilitating clearer insights into what strategies were effective and when they occurred. It also assists teams in tracking historical events that may explain trends in user behavior, conversions, or traffic spikes/drops.

In contrast, event tracking focuses on capturing specific user interactions, such as clicks or video plays, while goals tracking measures progress toward specific business objectives. Custom reports allow users to tailor reporting to their needs but do not specifically provide a mechanism for adding contextual notes to timelines.