What feature in Google Ads allows advertisers to get reports on targeting criteria without limiting ad group reach?

The feature in Google Ads that allows advertisers to receive reports on targeting criteria without limiting ad group reach is known as Observations. This functionality enables advertisers to see how different targeting options, such as demographics or interests, affect their ads' performance without actually restricting the audience that receives the ads.

By using Observations, businesses can gain valuable insights into the effectiveness of their targeting strategies and make data-driven decisions to optimize their campaigns. This means advertisers can identify which segments of their audience are most engaged with their ads without sacrificing potential reach, thereby maintaining a broader audience while still analyzing specific targeting criteria.

Understanding this component is crucial because it empowers advertisers to take a more nuanced approach to their campaigns, allowing them to pinpoint high-performing segments without confining their advertising reach, ultimately leading to better overall campaign performance.