What does the Google Tag Manager tool facilitate regarding Google Analytics?

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The Google Tag Manager tool primarily facilitates the simplified installation of code snippets, which is particularly beneficial for integrating Google Analytics. By using Google Tag Manager, marketers can quickly deploy and manage various tracking codes and tags without needing extensive knowledge of coding. This allows for faster updates and adjustments to tracking configurations, as tags can be modified from the Tag Manager interface rather than directly altering the website code.

This ease of use helps businesses implement Google Analytics and other tracking tools more efficiently, improving the process of data collection and analysis. Consequently, marketers can focus on strategy and interpretation of the data rather than getting bogged down with technical implementation.

Other options like managing user permissions or enhancing SEO performance pertain to different functionalities or tools not directly associated with the core purpose of Google Tag Manager concerning Google Analytics. Real-time data updates are also a feature of Google Analytics itself rather than a functionality provided by Google Tag Manager.

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