What does the General Data Protection Regulation (GDPR) focus on protecting?

The General Data Protection Regulation (GDPR) is primarily focused on the protection of personal data and the privacy rights of individuals within the European Union (EU). Enacted in May 2018, GDPR aims to give EU citizens better control over their personal information and how it is used by organizations.

The regulation sets stringent requirements for how businesses collect, store, and process personal data, mandating transparency and consent. It also gives individuals the right to access their data, request corrections, and, in some cases, demand the deletion of their personal information. By prioritizing the protection of personal data and privacy, GDPR emphasizes the importance of safeguarding sensitive information against misuse while enhancing consumers' trust in digital interactions.

In contrast, the other options do not align with the core objectives of the GDPR. The regulation does not address business profits, nor does it focus on marketing strategies or advertising regulations in a direct manner. While marketing practices may be influenced by GDPR, its central aim remains the protection of personal data and privacy.