What does the CAN-SPAM Act regulate?

The CAN-SPAM Act primarily regulates unsolicited marketing emails, which are messages sent without the recipient's prior consent. This legislation was enacted to protect consumers from spam and to give them the right to control the type of communications they receive. It establishes requirements for commercial email, including the necessity for accurate header information, a clear indication that the message is an advertisement, and a mechanism for recipients to opt-out of future communications.

The focus on unsolicited marketing emails is crucial as it helps prevent clutter in users' inboxes, ensuring that people are not overwhelmed by unwanted messages and can freely manage their email correspondence. By requiring senders to include an opt-out option, the act empowers users to choose what they receive, which is a significant aspect of digital communications and consumer rights.

In contrast, the other options do not align with the core elements of the CAN-SPAM Act. In-person advertisements, solicited emails, and text message marketing fall outside the scope of the act's specific regulations and objectives regarding email communications.