What does technical optimization focus on?

Technical optimization primarily involves activities that enhance a website's foundation and structure to support better search engine indexing and user experience. By focusing on elements like site speed, mobile-friendliness, secure connections (HTTPS), proper use of HTML tags, and ensuring there are no broken links, technical optimization creates a more effective environment for search engines to crawl and index the site.

This approach is distinct from content-related activities, such as creating engaging material or building backlinks. While those strategies are valuable in the broader context of SEO, they are not included in technical optimization. Instead, technical aspects serve as the backbone of a site, ensuring that once quality content is produced and backlinks are established, the site can perform optimally in search engine rankings. Thus, the focus on activities that improve SEO but are not related to content aptly captures the essence of technical optimization.