What does SERP stand for in digital marketing?

In digital marketing, SERP stands for Search Engine Results Page. This term refers to the page displayed by a search engine in response to a user's query. When someone types a search term into a search engine, the SERP showcases a list of results that are deemed relevant to that query based on the search engine's algorithms.

The page typically includes a mix of organic search results, which are based on their relevance to the search terms, and paid advertisements. Understanding SERPs is crucial for digital marketers, as it influences how they develop search engine optimization (SEO) strategies and pay-per-click (PPC) campaigns aimed at improving visibility and click-through rates. By analyzing SERP features, digital marketers can better understand user intent and optimize their content accordingly to achieve higher rankings in search results.