What does Netflix's "because you watched..." feature exemplify in content strategy?

The "because you watched..." feature of Netflix demonstrates content personalization, which is a strategy focused on tailoring the user experience by utilizing data on individual viewing habits. By analyzing what a user has previously watched, Netflix can deliver bespoke recommendations that reflect the user's preferences and interests, enhancing their engagement with the platform.

This approach effectively makes users feel understood and catered to, as it brings forward content that aligns with their tastes rather than displaying a generic list of options. The personalization process typically involves algorithms that analyze user behavior and preferences, offering a customized selection of shows and movies, which can lead to longer viewing times and improved customer satisfaction.

In this context, other terms like content curation, syndication, or aggregation do not fully capture the intricacies of Netflix’s strategy. Content curation implies a manual selection and organization of content, whereas content syndication involves distributing content across multiple platforms. Content aggregation refers to gathering content from different sources without the same level of individual tailoring. Therefore, the emphasis on personalized recommendations through technology distinctly marks Netflix's approach as a prime example of content personalization.