What does Facebook 360 allow viewers to do?

Prepare for the Digital Marketing Institute Exam with multiple-choice questions, in-depth explanations, and hints to guide your learning process. Start your journey to digital marketing excellence now!

Facebook 360 allows viewers to experience a 360-degree immersive environment. This feature provides a unique interactive experience where users can look around and explore a virtual space as if they were actually there. It utilizes 360-degree video technology, enabling users to control their viewpoint and engage with the content in a more dynamic way. This capability enhances storytelling and enriching user experiences, making it particularly effective for applications in travel, real estate, and entertainment, where immersion is key.

The other choices do not accurately describe what Facebook 360 offers. For instance, viewing content in a linear format does not leverage the immersive qualities of 360-degree video. Creating interactive polls pertains to audience engagement but does not connect to the immersive experience of 360 environments. Lastly, while sharing videos on multiple platforms is a feature of many social media platforms, it does not specifically highlight the unique capabilities of Facebook 360.

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