What does community management involve?

Community management primarily involves engaging with and nurturing a brand's audience after content is published. This includes responding to comments, moderating discussions, fostering relationships, and maintaining a sense of community among followers. It is essential for brands to actively participate in conversations, address any concerns, and create a welcoming environment for their audience. By effectively managing the community, brands can enhance loyalty, encourage user-generated content, and ultimately foster a stronger connection between the brand and its audience.

While content creation, target audience understanding, and researching market trends are all important aspects of digital marketing, they primarily occur before or during the initial phases of content strategy. Community management focuses specifically on the ongoing interaction and engagement that happens once the content is out in the world, making it a vital step in building and maintaining a strong online presence.