What do demographics refer to?

Demographics refer to hard factual data about the audience's characteristics. This includes quantifiable information such as age, gender, income level, education, marital status, and occupation. Demographics are essential for marketers to understand the composition of their target audience, as this data allows businesses to tailor their marketing strategies more effectively to meet the needs and preferences of different segments of the population. By analyzing demographic data, marketers can make informed decisions regarding product development, advertising, and where to allocate resources for maximum impact.

The other options, while related to audience analysis, focus on different aspects of consumer behavior. For instance, interests and opinions pertain to psychographics, which look at the attitudes and values of individuals. Behavioral patterns refer to how consumers interact with products or websites, often analyzed through tracking their online activities. Psychological traits focus on the mental and emotional factors influencing consumer decision-making. Each of these areas provides valuable insights, but they are not categorized under demographics, which strictly involves measurable attributes of a population.