What defines transactional keywords in the context of search queries?

Transactional keywords specifically refer to phrases or terms that users type into search engines when they are ready to make a purchase or engage in a transaction. These keywords typically demonstrate the user's intent to buy, which can often include phrases like "buy," "purchase," "discount," or specific product names followed by terms like "best price."

When users input transactional keywords, they are generally further down the conversion funnel, meaning they have already conducted some research and are now looking for places to complete their desired action, such as purchasing a product or signing up for a service. This characteristic makes transactional keywords particularly valuable for businesses, as they can lead to conversions and sales when targeted effectively in marketing strategies.

The other choices describe different types of keywords that do not align with the transactional intent. For instance, keywords that are generic and broad usually have no specific purchasing intent, while keywords aimed at finding specific websites focus more on brand recognition or navigation rather than transactional behavior. Similarly, keywords that provide an array of information pertain to informational searches where users seek knowledge rather than shopping opportunities. Thus, the specificity of transactional keywords as indicative of a user's readiness to purchase is what sets them apart.