What best describes owned media?

Owned media refers to any media that is created and controlled by a brand or organization. This includes websites, blogs, social media accounts, and email newsletters. The defining characteristic of owned media is that the brand has full control over the content, its format, and the messaging. This allows the brand to establish a direct relationship with its audience, share information, and promote products or services without the influence of outside parties.

The other options refer to different types of media. Content created solely by the audience pertains to user-generated content, which, while valuable, does not fall under owned media since it is not created or controlled by the brand. Media funded by external sponsors describes paid media, where the brand pays for advertising space or promotion on other platforms. Lastly, promotional content shared by third parties refers to earned media, which is gained through public relations or organic outreach rather than direct control from the brand. Thus, platforms managed directly by the brand best encapsulates the concept of owned media.