What benefits come from linking a YouTube channel to a Google Ads account?

Linking a YouTube channel to a Google Ads account provides several benefits that are highly advantageous for marketers. One key benefit is the ability to add call-to-action (CTA) overlays on videos. These overlays can direct viewers to take specific actions, such as visiting a website, signing up for a newsletter, or applying a promo code. This functionality significantly enhances the effectiveness of video advertising campaigns by actively engaging viewers and encouraging them to interact with a brand more directly.

Additionally, linking the two accounts allows access to view engagement statistics, which are crucial for understanding how well the videos are performing. Marketers can analyze metrics such as watch time, view count, and audience retention, enabling them to refine their strategies based on data-driven insights. By having this level of detailed engagement analysis available, marketers can optimize their content to better meet audience preferences and improve the overall effectiveness of their campaigns.

The other options do not accurately reflect the specific advantages associated with linking a YouTube channel to a Google Ads account. For instance, increased video length and editing tools are features available on YouTube itself but do not come from linking to Google Ads. Similarly, reduced upload time and server space relate to the technical aspects of video hosting rather than advertising capabilities. Lastly, enhanced SEO and