What aspect of web design focuses on keeping visitors engaged for longer periods?

Content quality is a crucial aspect of web design that significantly influences how long visitors stay engaged with a website. High-quality content is informative, relevant, and provides value to users, which encourages them to explore more pages or sections of the site. When visitors find the content engaging and trustworthy, they are more likely to spend additional time reading, interacting, or seeking out related information.

Maintaining a strong focus on content quality also includes factors such as updating information regularly, ensuring content is well-organized and easy to navigate, and using clear communication to captivate the audience's attention. Engaging content can include various formats such as articles, videos, infographics, and interactive elements that cater to different audience preferences.

While aspects like web speed, visual appeal, and brand loyalty are essential for overall user experience and retention, it is the relevance and quality of the content that predominantly drives user engagement and encourages repeated visits.