What aspect of SEO can content marketing positively influence?

Content marketing plays a critical role in enhancing SEO effectiveness by creating valuable, relevant, and engaging content that attracts both search engines and users. High-quality content helps improve a website's visibility in search engine results pages (SERPs) through the strategic use of keywords, phrases, and topics that target the audience's interests and needs.

When content is optimized for SEO, it can lead to higher search rankings, driving more organic traffic to the website. Moreover, regular publishing of fresh content encourages search engines to crawl and index the site more frequently, further boosting SEO performance. Additionally, well-crafted content can earn backlinks from other reputable sites, which contributes positively to domain authority and overall search rankings.

While other options mention aspects like page loading time and bounce rates, they do not directly connect to the primary role of content marketing in SEO. Content marketing focuses specifically on generating high-quality information that engages users and enhances their experiences, ultimately reinforcing SEO strategies and effectiveness.