What aspect of email marketing does 'engagement' focus on?

Engagement in the context of email marketing primarily focuses on user interaction with the emails that are sent. This includes metrics such as open rates, click-through rates, and how recipients respond to calls to action within the email. High engagement indicates that the audience finds the content relevant and is actively participating by opening the emails and interacting with the included links or content.

When measuring engagement, marketers assess how well their emails resonate with their audience. This can help in refining strategies to improve future campaigns, ensuring that emails are not just reaching inboxes, but also prompting desired actions from the recipients. Engagement ultimately reflects the effectiveness of the email marketing strategy in fostering a connection between the brand and its audience.