What are the key outputs required in the early stages of developing a digital strategy?

In the early stages of developing a digital strategy, a comprehensive understanding of resources available, as well as a review of current activities, is crucial. This foundational assessment serves as the groundwork for the overall strategy. Understanding resources helps identify what tools, personnel, and budgets are available to implement the strategy effectively. Meanwhile, reviewing current activities allows organizations to assess what is working, what isn’t, and how past efforts can inform future initiatives.

This process provides insights into strengths and weaknesses, enabling the development of a strategy that is realistic and aligned with the organization’s capabilities. Resources and existing activities guide decisions on where to allocate efforts and how to set measurable goals based on actual performance data.

By establishing this foundational understanding, organizations can set a more informed direction for their digital strategy, identifying gaps, opportunities, and the most effective ways to leverage their strengths. Hence, this output is pivotal for laying the groundwork for subsequent components of the digital strategy.