What are the core elements in a resource map developed to support digital strategy?

In a resource map developed to support a digital strategy, identifying the budget and timelines is crucial. The budget outlines the financial resources allocated to various digital marketing initiatives, ensuring that investments align with the overall strategic goals. Timelines provide a schedule for implementing different aspects of the digital strategy, facilitating effective project management and prioritization.

By clearly defining the budget, organizations can avoid overspending and allocate resources efficiently across various channels. Timelines help teams coordinate their efforts, manage expectations, and stay on track with essential deadlines. Together, these elements ensure that the strategy is not only well-planned but also executable and measurable, leading to more successful outcomes in the digital marketing landscape.

In contrast to the other choices, while elements like competitor analysis, personnel training, customer feedback, brand messaging, and content strategy are important to the overall digital strategy, they serve more specific roles within that strategy rather than forming the foundational elements of a resource map.