What are some key factors to assess during a digital audit in preparation for a campaign?

During a digital audit in preparation for a campaign, assessing social media and other channels is vital because it provides a comprehensive view of how a brand engages with its audience across platforms. This includes understanding the effectiveness of social media strategies, the type of content that resonates well, and how various channels can work together to amplify messaging.

Evaluating these channels can highlight both strengths and opportunities for improvement, ensuring that the campaign can leverage the most effective platforms and touchpoints. By assessing social media engagement, responses to content, and overall channel performance, marketers can craft a more targeted and effective campaign strategy that aligns with audience preferences and behaviors.

While other factors like email metrics, website traffic sources, and brand partnerships are important, the broader view of all social media and channels can provide actionable insights that are critical for the holistic success of a campaign.