What are informational keywords primarily used for?

Informational keywords are primarily used to provide specific information to the user. When individuals use these types of keywords in their search queries, they are typically looking for answers to questions, explanations of concepts, or detailed information about a particular topic. For instance, a search query like "how to plant tomatoes" reflects the user's intent to learn rather than to make a purchase or navigate directly to a specific website.

This focus on delivering valuable content and giving answers is foundational to content marketing and search engine optimization strategies. Companies often create blog posts, articles, and other content that targets these informational keywords to engage users, establish authority in their industry, and ultimately lead to higher website traffic.

Other types of keywords exist, such as transactional and navigational keywords, which serve different purposes—such as facilitating purchases or finding specific websites—but informational keywords are distinct in their dedication to educating and informing the user base.