What action can be taken to reduce bounces and unsubscribes in an email campaign?

The correct approach to reducing bounces and unsubscribes in an email campaign is to review the dips in click rates and manage the email lists accordingly. This is critical because maintaining a healthy and engaged email list is essential for the success of any email marketing campaign.

When you observe a dip in click rates, it can indicate that your content is not resonating with your audience or that your email list may contain inactive or uninterested subscribers. By analyzing this data, you can identify trends or specific segments of your audience that may need to be re-engaged with tailored content or removed from the list to maintain overall list health.

Additionally, list management practices such as segmenting your audience based on their behavior, preferences, or interaction with past campaigns can lead to more relevant and personalized content, ultimately reducing the likelihood of bounces and unsubscribes. Email lists should be regularly cleaned to ensure that only those interested in receiving your communications remain, thereby improving engagement rates and overall campaign performance.

The other options, such as ignoring click rate dips, sending emails more frequently, or broadening the audience, do not address the fundamental issues of engagement and list quality, which are crucial for reducing bounces and unsubscribes effectively.