To evaluate the overall effectiveness of your website, what is the best tool to collect data on selected metrics and goals?

Using Google Analytics is essential for evaluating the overall effectiveness of a website because it provides a comprehensive suite of tools to track and analyze website traffic and user behavior. This platform allows marketers to set selected metrics and goals, which can include things like the number of visitors, bounce rates, conversion rates, and user demographics.

With Google Analytics, you can create custom reports and dashboards tailored to specific business objectives, helping you to understand how well your site is performing against those goals. Furthermore, it enables you to identify trends over time and derive actionable insights that can lead to improved user experience and higher conversion rates.

Other tools, such as email marketing tools, social media insights, and content management systems, serve more specific purposes and do not provide the same depth of analysis for overall website effectiveness. While these other tools might offer valuable data related to their respective areas (like user engagement from social platforms or email open rates), they do not encompass the holistic view that Google Analytics provides for evaluating a complete website's performance.