To benchmark your website against top competitors during an SEO audit, which tool can you use?

The use of Link Explorer is particularly valuable for benchmarking your website against top competitors during an SEO audit because it provides critical insights into the backlink profiles of your site and your competitors'. This tool allows you to analyze the quantity and quality of backlinks, which are essential factors in search engine ranking. By examining the backlink distribution, you can identify potential opportunities for gaining similar links, understand where your competitors are getting their link juice from, and develop strategies to enhance your own site’s authority and relevance.

While Google Analytics, Keyword Planner, and SEMrush each offer important data related to website performance and keyword research, they do not focus specifically on the competitive landscape of backlinks to the same extent as Link Explorer. Google Analytics primarily reports on user behavior within your site, Keyword Planner helps with keyword research and traffic estimates, and SEMrush, although comprehensive, encompasses a broader range of analysis tools beyond just backlink tracking. Link Explorer’s dedicated focus on link analysis makes it the optimal choice for directly comparing your site's SEO strength with that of your competitors.