In video and display advertising, what is one way to engage and re-engage customers?

Increasing the frequency of exposure in video and display advertising is an effective strategy to engage and re-engage customers. By showing ads to the audience multiple times, the likelihood of the audience recalling the message or product increases. This repeated exposure can foster brand familiarity and affinity, making consumers more likely to consider the product when making purchasing decisions.

Moreover, frequent exposure helps keep the brand at the forefront of consumers’ minds, reinforcing messages and prompting action, such as visiting a website, engaging with the content, or making a purchase. This approach is particularly useful in digital marketing, where consumers are constantly bombarded with information, and the aim is to cut through that noise to capture their attention.

In contrast, focusing on local markets or limiting ad creative types can restrict opportunities to reach a broader audience, while providing a single ad format may not address the diverse preferences and behaviors of consumers, which can lead to decreased engagement overall.