In the buyer's journey, at what stage do PPC consumers typically engage?

In the context of the buyer's journey, PPC (Pay-Per-Click) consumers typically engage during the conversion stage. This is when potential customers are already familiar with solutions to their needs and are ready to make a decision. They have likely moved past the awareness and interest stages, where they learn about problems and explore different options. Instead, in the conversion stage, individuals are actively looking for specific products or services they desire, making them more inclined to respond to ads that directly facilitate their purchase.

PPC is highly effective in reaching users who are at this stage because it targets those who are often already considering purchasing and are using search engines or social media to find the best options available. The intention behind using PPC ads is to convert this interest into an actual sale, making it the focus of this advertising method. By leveraging targeted keywords and compelling ad copy, businesses can effectively persuade these potential buyers to take action, thereby increasing conversion rates.