In keyword research, why is it important to target keywords within your reach?

Targeting keywords within your reach is crucial because it allows for easier ranking and higher visibility in search engine results. When you select keywords that align with your website's authority, content quality, and relevance, you enhance your chances of appearing prominently in search results. This means you're more likely to attract visitors who are genuinely interested in what you offer, thereby increasing organic traffic effectively.

Additionally, achieving higher rankings for attainable keywords can build your site's overall credibility and authority in the long run. As you rank for these keywords, you may gain the confidence and need for targeting more competitive terms later, fostering a sustainable growth strategy. This approach ensures that your efforts in keyword optimization are not wasted, and it aligns with the goals of digital marketing, which often include increasing visibility and engagement.