If you want insights on your audience's website arrival methods, which Acquisition reports would you explore?

To gain insights on how your audience arrives at your website, exploring the All Traffic and Source/Medium reports is crucial. These reports provide comprehensive data about the different channels through which visitors access your site, such as direct traffic, organic search, paid search, social media, and referral traffic.

The All Traffic report aggregates all traffic sources to give a clear overview of overall performance, allowing you to see which channels drive the most visitors. The Source/Medium report, on the other hand, breaks down the traffic into more detailed categories, showing not only the source (where the traffic comes from, like Google or Facebook) but also the medium (how visitors arrived, such as organic or paid). This granular data is essential for understanding the effectiveness of different marketing efforts and making informed decisions about where to allocate resources for maximum impact.

The other reports mentioned provide valuable information but do not specifically focus on arrival methods. For instance, Behavior and Conversion reports analyze user interactions on the site after they arrive, while Audience demographics and technology reports provide information about who the users are and what devices they are using, rather than how they found the website. Referral and campaign reports do highlight specific campaigns or sites that are directing traffic but do not encompass all acquisition methods as broadly as