If you collaborate with another company that sells similar products to promote your content, what is this method called?

The method of collaborating with another company that sells similar products to promote your content is referred to as cross-promotion. This strategy involves two or more businesses teaming up to promote each other’s products or services to their respective audiences, thereby expanding their reach and leveraging each other's customer bases. By working together, companies can create a synergistic effect that enhances brand visibility and drives traffic to both partners, benefiting from shared resources and complementary offerings.

Cross-promotion not only increases exposure but also fosters community and builds trust, as customers may feel more inclined to engage with brands that they see mutually endorsing each other. It is commonly used in digital marketing initiatives, particularly in social media campaigns, email marketing, and joint events, where both partners can share content and offer promotions that are appealing to their overlapping audiences.