How can you improve engagement in tweets composed for a campaign?

Including an image or video and attaching a Twitter card significantly enhances engagement in tweets for a campaign. Visual content is more likely to capture users' attention as it breaks up text and can convey messages more vividly and quickly than text alone. Studies have shown that tweets with images or videos tend to receive higher interaction rates, including retweets, likes, and shares. A Twitter card further enriches the tweet's content, allowing for better visibility and interaction. It can present additional information or media, directly engaging users and encouraging them to take action, such as visiting a website or following the account.

Utilizing visual elements makes the tweet more appealing in crowded feeds, increasing the likelihood that users will notice and engage with the content. This strategic approach aligns with best practices in social media marketing, emphasizing the importance of multimedia to maximize user interaction and campaign effectiveness.