How can valuable actions, such as sales or leads, be tracked on a website using Google Ads?

Adding conversion tracking is essential for understanding the effectiveness of your Google Ads campaigns. This tool allows marketers to monitor specific actions taken on their website, such as purchases, sign-ups, or lead submissions. By implementing conversion tracking, businesses can gather data on how ads contribute to valuable customer actions, which helps in evaluating the return on investment (ROI) of ad spend.

When conversion tracking is set up, it involves placing a snippet of code on the thank-you page or confirmation page that users see after completing a desired action. Once this code is in place, Google Ads will report back whenever a user clicks on an ad and subsequently performs a targeted action. This data provides insight into which ads, keywords, and campaigns are generating the most valuable interactions and allows for more informed optimization of ad strategies.

Other options, like ad scheduling, budget limits, and optimizing ad quality score, focus on different aspects of campaign management but do not directly provide insight into the actions that lead to conversions. Ad scheduling helps control when ads are shown, increasing budget limits allows for more ad exposure, and a high-quality score improves ad placement and lowers cost-per-click. However, none of these directly track valuable customer actions—only conversion tracking assesses the impact and value of those actions on the