From what sources does Facebook Audience Insights gather its data?

The correct answer highlights that Facebook Audience Insights gathers data specifically from people connected to your Facebook event or page. This focus allows marketers to gain a deeper understanding of their audience, as the information is drawn from individuals who have already engaged with a brand or event on the platform. This engagement provides Facebook with rich data on user demographics, interests, and behaviors, which is vital for tailoring marketing strategies effectively.

When brands use this tool, they can analyze a variety of metrics, including age, gender, location, and interests of the audience associated with their pages or events. This granularity helps in creating targeted advertising campaigns and content strategies based on direct user interests, enhancing the likelihood of engagement and conversion.

In contrast, relying solely on active users on the Facebook platform does not provide a complete picture of the audience relevant to a specific event or page, as it does not focus on their direct connections. Although data from public websites could enrich insights, Facebook has strict policies about user privacy and data scraping, making it a less reliable source. Similarly, while sales data from partnered advertisers can be valuable, it does not directly reflect the engagement metrics that Audience Insights aims to provide.