For an eCommerce retail brand looking to drive sales, which channels are best to recommend for a strategy that allocates 60% to sales and 5% to re-engaging existing customers?

The choice of email and paid search is particularly effective for an eCommerce retail brand aiming to drive sales. Email marketing allows for direct communication with customers, enabling brands to showcase new products, special deals, and seasonal promotions. This direct approach can lead to immediate conversions, aligning perfectly with the goal of dedicating 60% of the strategy to sales.

Paid search complements this by targeting customers actively seeking products or services that the brand offers. It allows for precise targeting based on search intent, ensuring that ads are shown to individuals who are already looking to make a purchase, thereby increasing the likelihood of conversion. The blend of these channels provides a potent combination for driving immediate sales while also facilitating remarketing opportunities through email for those who have engaged previously.

While other options might offer some benefits, they are not as targeted or effective in generating immediate sales. For instance, social media and affiliate marketing may engage potential customers but might not lead to direct sales as efficiently as paid search. Organic search and influencer partnerships could build brand awareness but often take longer to convert into sales. Traditional media and retargeting ads do have a place in a marketing strategy, but they may not provide as direct of a sales boost as the combination of email and paid search does, especially in