Before sending a marketing email, what should be reviewed to ensure deliverability?

Ensuring deliverability is a critical aspect of email marketing, as it affects whether your emails reach the intended recipients' inboxes. Reviewing broken links and spelling errors is vital because both can significantly impact the credibility and effectiveness of your email.

If an email contains broken links, it provides a poor user experience and may frustrate recipients, leading to unsubscribes or spam complaints. Additionally, spelling errors can diminish the professionalism of your communication, which might cause recipients to disregard your email or, worse, mark it as spam. Improving these elements increases the likelihood that your email will be well-received and ultimately succeed in its objectives.

While considering target demographics is important for segmenting the audience effectively, it doesn’t directly impact deliverability. Visual appeal, although significant for engagement, won’t affect whether the email actually lands in an inbox. Similarly, compatibility with email marketing software ensures the email functions properly but does not guarantee delivery. Thus, focusing on broken links and spelling errors is essential for optimizing deliverability and maintaining a strong reputation with email service providers.