At what stages of the buyer's journey would you send a promotional email to a new customer?

Sending a promotional email to a new customer is most effective during the interest and awareness stages of the buyer's journey. At these stages, potential customers are just beginning to discover your brand and its offerings, making them receptive to messages that highlight product benefits, special promotions, and unique selling propositions.

During the interest stage, the customer may be exploring various options, and a promotional email can help capture their attention and provide enticing reasons to consider your products or services. It’s an opportunity to educate them about what sets your brand apart and how it solves their specific needs.

In the awareness stage, potential customers are looking to learn more about a product category or service, and a well-crafted promotional email can serve as an introduction to your offerings. It can include informative content that builds credibility while also inviting them to explore your website further or take action, such as signing up for a newsletter or following your brand on social media.

Promotional emails at this early stage should aim to create a connection and spark interest, guiding the customer further along their journey toward a purchase decision.